![]() ![]() To keep the project as economical as possible, print cost was substantially minimized by designing the document using only black, expressing the brand colors through use of a bright yellow paper stock. Any quality surplus food is collected by OzHarvest from our properties and delivered to charities who support people in need across the country. A huge thanks to all the support we received to reach our goal on our first OzHarvest Giving Day What you help us deliver is so much more than a just a. In an echo of the new identity, text is shown as typographic motifs. A wonderful way to help ‘nourish our country‘ is to become an OzHarvest Guardian by leaving a gift to OzHarvest in your will. Food Rescue By supporting OzHarvest’s Food Rescue operations, we prevent good food from our hotels and resorts going to waste. Traditionally seen as dry pieces of corporate literature, in the report data is presented as infographics paired with bold pull quotes. The rebrand is inspired by the fundamental characteristics of the charity, incorporating the distinctive yellow food distribution vans, constructed with scores of images of staple food items, and the new logotype, realized in the informal, sans serif font, Frankfurter-a cheeky nod to the nature of the services provided.Ī key component of the project is the roll out of the first major application of OzHarvest’s new branding, with the creation of a visually impactful annual report. And recently opened Australia’s first rescued food supermarket – The OzHarvest Market – based on a ‘take what you need, give if you can’ philosophy, making rescued food available to all, especially those in need.Įvery $1 donated allows OzHarvest to deliver two meals to people in need.For this project Frost* worked in a pro-bono collaboration with advertising agency Droga5 on a new brand strategy, identity and annual report for OzHarvest, a non-profit that rescues excess food and delivers it to people in need. Barilla Australia partners with OzHarvest to combat food waste On World Pasta Day yesterday, Barilla challenged pasta lovers across the globe to combat food waste in the kitchen and give pasta leftovers a second chance as part of its SecondLifePasta campaign. To create positive change for vulnerable people, OzHarvest runs education programs NEST and Nourish to enhance life skills, increase connectedness and improve health, nutrition and sustainable living. In 2019, IHG Hotels & Resorts launched a national partnership with OzHarvest, Australia’s leading food rescue organisation. Starting in Sydney with one van, OzHarvest now operates nationally delivering millions of meals and saving thousands of tonnes of food from landfill.Įach week OzHarvest rescues over 100 tonnes of quality surplus food from more than 3,000 food donors including supermarkets, restaurants, cafes, hotels, airports and food outlets and delivers directly to more than 1000 charities helping to feed vulnerable Australians. Founded by Ronni Kahn in 2004, it began with a simple concept to rescue good food that would otherwise go to waste and deliver it to people in need. OzHarvest is Australia’s leading food rescue organisation with a driving purpose to Nourish Our Country. Point your device at the images with an eye icon and see what happens! To view the augmented reality (AR) content, download the app and launch the Annual Report Viewer. Thanks to augmented reality you can meet our CEO and Founder Ronni Kahn, hear ‘Our Story’, watch videos of the OzHarvest Market and Nourish program and feel the magic of the CEO CookOff in 360° photography! ![]() Be part of the OzHarvest Story by bringing pages of the Annual Report to life! ![]()
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